LOREAL PROFESSIONNEL SHAMPOO VITAMINO COLOR EXPERT 300 ML This L’Oreal Professionnel shampoo is specially formulated to keep color-treated hair healthy and beautiful. Its highly concentrated, powerful formula gently cleanses while protecting the hair fiber, making it four times more resistant to color fading. Its secret? An anti-oxidant blend of vitamin E, UV filter, and conditioning agents lock in your color and shine..